Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
Buy the book
Book roger to speak
Buy the book
Book roger to speak
Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
Buy the book
Book roger to speak
Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
Buy the book
Book roger to speak
While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
Buy the book
Book roger to speak
The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
Buy the book
Book roger to speak
For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
Buy the book
Book roger to speak
Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Medium Posts
The Secret to Knitting Strategy Together Corporate-Wide
November 22, 2021
Stop Letting OKRs Masquerade as Strategy
November 15, 2021
November 8, 2021
The Role of Industry in Strategy
November 1, 2021
October 4, 2021
September 27, 2021
September 20, 2021
Strategy in the Face of Discontinuity
September 13, 2021
The Battle for the Soul of Strategy
September 6, 2021
Strategy & Boards of Directors
August 30, 2021
Should We Listen to Customers?
August 23, 2021
The Proper Role of the Chief Strategy Officer
August 16, 2021
Compelling Communication for Your Strategy
August 9, 2021
August 2, 2021
July 26, 2021
Can Your Strategy Pass its Most Important Test?
July 19, 2021
July 12, 2021
The Delusion of Revenue Forecasting
July 5, 2021
Balancing Exploration and Exploitation
June 28, 2021
June 21, 2021
It’s Time to Accept that Play for Performance Doesn’t Work
June 14, 2021
Asking Great Strategy Questions
June 7, 2021
May 31, 2021
Your Personal Playing to Win Strategy
May 24, 2021
Overcoming the Pervasive Analytical Blunder of Strategists
May 17, 2021
What is Digital Strategy, Anyway?
May 10, 2021
Strategists: Stop Obsessing about Averages
May 3, 2021
Manipulation of Quantities & Appreciation of Qualities
April 26, 2021
It’s Time to Accept that Marketing and Strategy are One Discipline
April 19, 2021
It’s Time to Toss SWOT Analysis into the Ashbin of Strategy History
April 12, 2021
Can You Be Both Cost Leader & Differentiator?
April 5, 2021
The Shift from Pre-Competitive to Competitive
March 29, 2021
Where’s the Business Model in Playing to Win?
March 22, 2021
Reliability versus Validity in Strategy
March 15, 2021
The Role of Strategy in Achieving Managerial Effectiveness
March 8, 2021
The Tragic Futility of Investing to Catch Up
March 1, 2021
February 22, 2021
Strategy vs. Planning: Complements, not Substitutes
February 15, 2021
The Two Rules that Monopolists Ignore at their Peril
February 8, 2021
Distinguishing How-to-Win from Capabilities in Your Strategy Choice
February 1, 2021
Playing to Win and Scenario Planning
January 25, 2021
My Business is Too Fast-Moving for Strategy
January 18, 2021
Is Strategy in B2B Dramatically Different than in B2C?
January 11, 2021
The Trap of Presiding Over Strategy
January 4, 2021
On the Inseparability of Where-to-Play and How-to-Win
December 28, 2020
Strategy & Integrative Thinking
December 21, 2020
December 14, 2020
Playing to Win for Social Sector Organizations
December 7, 2020
November 30, 2020
November 23, 2020
From Laudable List to How to Really Win
November 16, 2020
November 9, 2020
November 2, 2020
Strategy is What You DO, not What You SAY
October 26, 2020
Why I am Skeptical of Low Market Shares
October 19, 2020
Is the Opposite of Your Choice Stupid on its Face?
October 12, 2020
The Role of Management Systems in Strategy
October 8, 2020
Strategy & Your Investor Relations Organization
Aug 25, 2025
Another Playing to Win/Practitioners Insights Milestone
Aug 21, 2025
Strategy for Organizations without Competition
Aug 18, 2025
