Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
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Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Medium Posts
November 27, 2023
November 20, 2023
Strategy for Natural Monopolies
November 13, 2023
The Work and Working of Leadership Teams
November 6, 2023
Turning the Future into the Past
October 30, 2023
October 23, 2023
October 16, 2023
Heuristics, Management & Strategy
October 9, 2023
October 2, 2023
Measuring, Managing & Mattering
September 25, 2023
Strategy for the Experience Economy
September 18, 2023
Dangerous Cost Reduction Projects
September 11, 2023
September 4, 2023
Performance Measurement Transparency
August 28, 2023
The Downside of Go-to-Market Strategy
August 21, 2023
August 14, 2023
The Strategy Lesson from the Bud Light Fiasco
August 7, 2023
How Brands Grow & Playing to Win
July 31, 2023
How to Thwart Strategy Masquerades?
July 24, 2023
July 17, 2023
July 10, 2023
Balanced Scorecard & Playing to Win
July 3, 2023
Commercial Innovation Strategy
June 26, 2023
June 19, 2023
June 12, 2023
What Strategy Questions are you Asking?
June 5, 2023
Business Model Generation & Playing to Win
May 29, 2023
May 22, 2023
Blue Ocean Strategy & Playing to Win
May 15, 2023
May 8, 2023
Playing to Win/Practitioner Insights Milestone
May 3, 2023
Jobs to be Done & Playing to Win
May 1, 2023
Do You Know What's Going on Below?
April 24, 2023
April 17, 2023
April 10, 2023
April 3, 2023
March 27, 2023
March 20, 2023
March 13, 2023
Cost-Effective Differentiation
March 6, 2023
Platform Businesses & Strategy
February 27, 2023
Decoding the Strategy Choice Cascade
February 20, 2023
Unclogging Your Decision Factory
February 13, 2023
The Origins of Playing To Win: The Backstory of a Strategy Classic
February 6, 2023
January 30, 2023
Being 'Too Busy' Means Your Personal Strategy Sucks
January 23, 2023
January 16, 2023
January 9, 2023
January 2, 2023
Strategy Choice, Risk and the Road not Taken
December 26, 2022
Striving to Follow the Golden Rule
December 19, 2022
Why 'Execution' is a Bankrupt Management Concept
December 12, 2022
The Best of Two Years of Strategy - #1
December 5, 2022
The Best of Two Years of Strategy - #2
November 28, 2022
The Best of Two Years of Strategy - #3
November 21, 2022
The Best of Two Years of Strategy - #4
November 14, 2022
The Best of Two Years of Strategy - #5
November 7, 2022
October 31, 2022
My Least Favorite Business Book of All Time
October 24, 2022
October 17, 2022
October 10, 2022
October 3, 2022
September 26, 2022
September 19, 2022
September 12, 2022
September 5, 2022
August 29, 2022
August 22, 2022
What Makes for a Great Strategist?
August 15, 2022
Untangling Value Proposition & Competitive Advantage
August 8, 2022
The Delusion of Single-Point Accountability
August 1, 2022
July 25, 2022
Winning the Long Game of Strategy
July 18, 2022
My Love/Hate Relationship with VUCA
July 11, 2022
July 4, 2022
A Management System for Forgiveness
June 27, 2022
June 20, 2022
June 13, 2022
How to Prevent Data Analytics from Wrecking Your Strategy
June 6, 2022
Organizational Strategy & Job Titles
May 30, 2022
May 23, 2022
Information Technology & Strategy
May 16, 2022
Getting to Know Me IV: The Inspiration for My Writing
May 12, 2022
May 9, 2022
Getting to Know Me III: The Process By Which I Write
May 5, 2022
May 2, 2022
April 25, 2022
April 18, 2022
April 11, 2022
April 4, 2022
March 28, 2022
March 21, 2022
Understanding the True Building Blocks of Corporate Strategy
March 14, 2022
Corporate vs. Business Unit Strategy
March 7, 2022
How to Get Buy-in for Your Strategy
February 28, 2022
February 21, 2022
The Great Resignation Should be No Surprise
February 14, 2022
Are You Building a Strategy Tower of Babel
February 7, 2022
January 31, 2022
January 24, 2022
Oct 27, 2025
How to Define True Strategy and Make Real Choices (Ivy.com interview clip)
Oct 22, 2025
The Future[s] of Business Education
Oct 20, 2025
