Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
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Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Reviews
More Signal, Less Noise
'A New Way to Think' is Advice and Challenge in a Tight Package
March 11, 2025
Shepherd.com
Why read Creating Great Choices?
June 2023
Three Star Leadership
Book Review: A New Way to Think
March 13, 2023
The Fastest Book Club
Edition #27: A New Way to Think
December 2022
MoneyControl.com
Business schools are a very big part of the current problem
November 20, 2022
Strategy + Business
When it Comes to Changing Culture, Think Small
August 11, 2022
John Pearson's Bucket Blog
2 Thinking Books: Both/And Thinking & A New Way to Think
August 9, 2022
SmartBrief
Let’s Replace the Manager Model – The Old One is Broken
July 29, 2022
Wally Bock's Three Star Leadership
Book Review Short Take: A New Way to Think
July 25, 2022
YouTube Book Shorts
June 12, 2022
Financial Times
Top Six Business Books for May 2022
May 10, 2022
The Globe and Mail
If you are comfortable with your strategy, it may not be good, former Rotman dean says
May 9, 2022
Charter
Book Briefing: "A New Way to Think" by Roger L. Martin
May 9, 2022
On Automotive
On Electrolyzers, the Corolla Cross, Management Thinking Tips, Autonomous Speed Record & More
May 5, 2022
Porchlight Editor’s Choice
A New Way to Think: Your Guide to Superior Management Effectiveness
April 29, 2022
Forbes Careers
How to Ask For A Raise, Stop Underestimating Yourself And Worry Less About Layoffs
April 26, 2022
Forbes
How A New Way of Thinking Could Help Leaders Do Better Deals
April 25, 2022
IEDP Developing Leaders
April 7, 2022
Management Tribune
Thinking Differently Yields So Much More
March 29, 2022
International Management Program for Managers (IMPM)
March 23, 2022
The Key Point
When More is Not Better: Overcoming America's Obsession with Economic Efficiency
February 1, 2022
Forbes
10 Must-Read Career And Leadership Books For 2022
December 26, 2021
Government Technology
Tackling Policy Lag in Unprecedented, Challenging Times
December 8, 2020
The Charity Report
When More is Not Better by Roger Martin: ‘Has the familiarity of my grandma’s wisdom’
December 7, 2020
New:Economy Newsletter
December 4, 2020
Corporate Board Member
Can We Save Capitalism From Itself?
November 12, 2020
Chief Executive
How CEOs Can Save Capitalism From Itself
November 8, 2020
SirReadaLot
When More is Not Better: Overcoming America’s Obsession with Economic Efficiency
November 2020
Irving Wladawsky-Berger
America’s Obsession with Economic Efficiency
October 24, 2020
Porchlight Books
When More Is Not Better: Overcoming America's Obsession with Economic Efficiency
October 9, 2020
Globe & Mail
Is your organization a machine or a rain forest?
October 3, 2020
Midwest Book Review
October 2020
Medium
Design Principles for a More Resilient Economy
September 29, 2020
Psychology Today
How Efficiency and Resilience Can Coexist
September 29, 2020
Financial Times
In Times of Crisis, We Need to be More Resilient
September 28, 2020
Financial Times
FT Business Books: September Edition
September 7, 2020
AACSB BizEd
August 28, 2020
Forbes.com
Overcoming America’s Obsession With Economic Efficiency
August 19, 2020
Medium
When More Is Not Better: Book Review Part Two
August 11, 2020
Medium
When More Is Not Better: Book Review Part One
August 4, 2020
IEDP
August 4, 2020
Publisher’s Weekly
When More Is Not Better: Overcoming America’s Obsession with Economic Efficiency
July 15, 2020
Medium
July 3, 2020
Forbes.com
Roger L. Martin On The Pandemic And The Dark Side Of Economic Efficiency
June 22, 2020
Biblical Leadership
Book review: Creating Great Choices
March 7, 2018
Work
Solve problems by combining ideas
December 11, 2017
The Hamilton Spectator
Jay Robb: The Perils of Reaching for Concensus
December 4, 2017
Library Journal
Reviews: Creating Great Choices: A Leader’s Guide to Integrative Thinking
September 11, 2017
no map. no guide. no limits
Creative Decision-Making CAN Be Taught
September 19, 2017
The White Rhino Report
Creating Great Choices - A Leader's Guide to Integrative Thinking
October 25, 2017
BizEd
November / December 2017 Issue
Globe and Mail
Facing a tough business decision? Try integrative thinking
September 18, 2017
Porchlight Books
EDITOR'S CHOICE: Creating Great Choices: A Leader's Guide to Integrative Thinking
September 15, 2017
Financial Times
Stop thought leaders from turning useful ideas into pap
September 11, 2017
Economia
July-August 2017
Developing Leaders Quarterly
Issue 22, 2016
Forbes.com
Let's Stop Calling Everything 'Social Entrepreneurship'
December 17, 2015
thehindubusinessline.com
Business and the art of giving
December 6, 2015
Faith & Leadership
Toggling between abhorrence and appreciation
December 1, 2015
The Telegraph
Meet the quirky Third World entrepreneurs who do more good than the do-gooders
November 26, 2015
Management Today
Why your company can be both responsible and successful
November 25, 2015
Nonprofit Chronicles
The Skoll Foundation: "Betting on Good People"
November 22, 2015
Forbes.com
Four Steps Toward A Greater Understanding Of Social Enterprise
November 18, 2015
The Irish Times
Business owners trying to make a difference to society
November 16, 2015
Bookverdict.com
Getting Beyond Better: How Social Entrepreneurship Works
November 15, 2015
The Toronto Star
Greed is not the only driver of economic growth: Goar
November 02, 2015
@lliance Magazine
Getting Beyond Better – How social entrepreneurship works - Roger L. Martin and Sally Osberg
December 1, 2015
Porchlight Books
Jack Covert Selects: Getting Beyond Better: How Social Entrepreneurship Works
October 29, 2015
HartfordBusiness.com
Tips for maintaining long-term business success
October 26, 2015
Las Vegas Business Review
Books offer tips on getting beyond better
October 18, 2015
Forbes.com
How Social Entrepreneurs Change The World
October 13, 2015
Financial Post
What it really means to be a social entrepreneur
September 25, 2015
Bizjournals.com
May 4, 2015
Forbes
A.G. Lafley's Recent Book Is A Leader's Guide To Building An Everyday Strategic Practice
March 21, 2014
Forbes
September 17, 2013
cllbr - collaboration media
Design thinking: a human-centric approach for the 21st century
August 24, 2013
Mannaz
Create a Winning Strategy Through the Right Choices
July 9, 2013
Amazon.ca
Soundview Executive Book Summaries
Build To Think
May 29, 2013
Fin24
May 26, 2013
robfields.com
Why “Playing To Win: How Strategy Really Works” Is A Must-Read
May 25, 2013
marketing.ie
May 2013
Gartner
Playing to Win by AG Lafley — a book review
April 15, 2013
Solving for Pattern
Creativity through abductive reasoning
October 10, 2013
Business World
March, 10, 2013
800CeoRead
Thinker in Residence: Bruce Nussbaum on Business & Books
March 7, 2013
Do It Invest
“Playing to Win” by A.G. Lafley and Roger L. Martin – a Book Review
March 5, 2013
Mariposa Leadership
March 4, 2013
Gartner
Book Review – A.G.Lafley’s “Playing to Win – How Strategy Really Works”
March 4, 2013
Small Business Trends
“Playing to Win” Explains the 5 Strategy Mistakes Businesses Make
March 3, 2013
Associations Now
March 1, 2013
The Irish Times
Pointing Business in the Right Direction
February 25, 2013
Business Standard
February 24, 2013
Forbes
The 10 Most Important Questions You Will Ever Ask About Your Organization
February 12, 2013
Openforum.com
Playing to Win: P&G CEO on the Key to a Powerful Business Strategy
February 5, 2013
The Globe and Mail
Five Savvy Questions for Strategic Success
February 5, 2013
Financial Times
January 23, 2013
Business Traveller
Business book review: Playing To Win
January 23, 2013
MediaPost
The Marketer's Bookshelf: P&G's Secrets; Fast-Growing Brands; The Curse of Incumbents
January 22, 2013
Stop Working for Loser Strategists
Apr 14, 2025
Apr 7, 2025
Playing to Win & Regional Strategy
Mar 31, 2025
