Rotman on Design

Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems and to enhance customer experiences. This collection of articles from the award-winning Rotman Magazine will help foster creativity and innovation within any organization.

Thought Pillar:

"Rotman on Design is the ultimate collection of contemporary ideas about design and business. If you want a broad view of how design is changing how companies work, this is it."
- PATRICK WHITNEY, DEAN, INSTITUTE OF DESIGN, ILLINOIS INSTITUTE OF TECHNOLOGY