Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
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Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Reviews
Book Review: 'A New Way To Think' by Roger L. Martin
June 17, 2025
More Signal, Less Noise
'A New Way to Think' is Advice and Challenge in a Tight Package
March 11, 2025
Three Star Leadership
Book Review: A New Way to Think
March 13, 2023
The Fastest Book Club
Edition #27: A New Way to Think
December 2022
MoneyControl.com
Business schools are a very big part of the current problem
November 20, 2022
Strategy + Business
When it Comes to Changing Culture, Think Small
August 11, 2022
John Pearson's Bucket Blog
2 Thinking Books: Both/And Thinking & A New Way to Think
August 9, 2022
SmartBrief
Let’s Replace the Manager Model – The Old One is Broken
July 29, 2022
Wally Bock's Three Star Leadership
Book Review Short Take: A New Way to Think
July 25, 2022
YouTube Book Shorts
June 12, 2022
Financial Times
Top Six Business Books for May 2022
May 10, 2022
The Globe and Mail
If you are comfortable with your strategy, it may not be good, former Rotman dean says
May 9, 2022
Charter
Book Briefing: "A New Way to Think" by Roger L. Martin
May 9, 2022
On Automotive
On Electrolyzers, the Corolla Cross, Management Thinking Tips, Autonomous Speed Record & More
May 5, 2022
Porchlight Editor’s Choice
A New Way to Think: Your Guide to Superior Management Effectiveness
April 29, 2022
Forbes Careers
How to Ask For A Raise, Stop Underestimating Yourself And Worry Less About Layoffs
April 26, 2022
Forbes
How A New Way of Thinking Could Help Leaders Do Better Deals
April 25, 2022
IEDP Developing Leaders
April 7, 2022
Management Tribune
Thinking Differently Yields So Much More
March 29, 2022
International Management Program for Managers (IMPM)
March 23, 2022
Forbes
10 Must-Read Career And Leadership Books For 2022
December 26, 2021
Why the How-to-Win Strategy Choice is So Hard
Nov 3, 2025
Oct 27, 2025
How to Define True Strategy and Make Real Choices (Ivy.com interview clip)
Oct 22, 2025
