Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
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Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choices written with Jennifer Riel (HBRP, 2017) Getting Beyond Better written with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Substack
The PTW/PI Book Club – Chapter Six
April 13, 2026
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The PTW/PI Book Club – Chapter Five
April 6, 2026
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First-Mover Advantages versus Pioneering Costs
March 30, 2026
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The PTW/PI Book Club – Chapter Four
March 23, 2026
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Building an AI Augmented Enterprise
March 16, 2026
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The PTW/PI Book Club – Chapter Three
March 9, 2026
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PTW/PI All-Stars Book Club – Chapter Two
March 2, 2026
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The End of an Era & an Agenda Going Forward
February 16, 2026
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February 9, 2026
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February 2, 2026
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Becoming an Effective Strategy-Led CEO Advisor
January 26, 2026
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January 19, 2026
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Strategy & Opportunistic Hold-Up
January 12, 2026
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The Hidden Where-to-Play Element in Strategy
January 5, 2026
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December 29, 2025
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The Strategic Logic of the Netflix-Warner Bros. Deal
December 22, 2025
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Thinking Intelligently about Corporate Purpose
December 15, 2025
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A Leader’s Role in Fostering AI Superpowers
December 8, 2025
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Diversification Can’t Disappear a Strategy Problem
December 1, 2025
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November 24, 2025
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Something from Nothing Leaves Something
November 17, 2025
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What has Changed the Most for Strategy
November 10, 2025
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Why the How-to-Win Strategy Choice is So Hard
November 3, 2025
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October 27, 2025
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The Future[s] of Business Education
October 20, 2025
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October 13, 2025
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Revisiting my Definition of Strategy
October 6, 2025
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A Primer on Strategy Choice Chartering
September 29, 2025
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September 22, 2025
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September 15, 2025
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September 8, 2025
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The Future of the Middle Class Depends on Frontline Service Jobs
September 1, 2025
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Strategy & Your Investor Relations Organization
August 25, 2025
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Another Playing to Win/Practitioners Insights Milestone
August 21, 2025
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Strategy for Organizations without Competition
August 18, 2025
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August 11, 2025
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August 4, 2025
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July 28, 2025
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July 21, 2025
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Strategy, Artificial Intelligence & Entry Level Hires
July 14, 2025
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Going on the Offensive with Creative Strategy
July 7, 2025
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The Writing vs. Editing Distinction
June 30, 2025
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The Evolution of the Strategic Choice Structuring Process
June 23, 2025
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Influenceability, Society & Strategy
June 16, 2025
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June 9, 2025
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June 2, 2025
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The Trickiness of University Strategy
May 26, 2025
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Generating Creative Strategy Possibilities
May 19, 2025
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Integrating Strategy with Planning & Budgeting Processes
May 12, 2025
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May 5, 2025
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Dealing with Intuitive, Non-Strategists
April 28, 2025
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The Myth of Objectivity & Strategy
April 21, 2025
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Stop Working for Loser Strategists
April 14, 2025
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April 7, 2025
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Playing to Win & Regional Strategy
March 31, 2025
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Will Artificial Intelligence Eradicate Practitioners of Strategy?
March 24, 2025
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Developing a Powerful How-to-Win
March 17, 2025
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Management Tasks, Responsibilities, Practices & Playing to Win
March 10, 2025
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March 3, 2025
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February 24, 2025
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February 17, 2025
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February 10, 2025
Medium
Playing to Win/Practitioner Insights Year V Preview
February 3, 2025
Medium
Four Years of Playing to Win Strategy
January 27, 2025
Medium
Playing to Win/Practitioner Insights Year IV Review
January 20, 2025
Medium
Still Another Year of Strategy
January 13, 2025
Substack
January 6, 2025
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December 30, 2024
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The Danger of Locking & Loading
December 23, 2024
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December 16, 2024
Medium
Addendum to Educating Extremists
December 16, 2024
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Identifiability & Segmentation Strategy
December 9, 2024
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December 2, 2024
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Generating Strategic Possibilities
November 25, 2024
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November 18, 2024
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November 11, 2024
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The Origins of Business Strategy
November 4, 2024
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Parenting Styles, Management & Strategy
October 28, 2024
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Statistical Process Control & Strategy
October 21, 2024
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The Strategic Choice Structuring Process
October 14, 2024
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October 7, 2024
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Personal Effectiveness Strategy
September 30, 2024
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Overcoming the Integrative Strategy Challenge
September 23, 2024
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Strategy for Start-ups – Redux
September 16, 2024
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September 9, 2024
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September 2, 2024
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August 26, 2024
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August 19, 2024
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The Importance of Strategic Tension
August 12, 2024
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August 5, 2024
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July 29, 2024
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A Strategic Framework for Growth
July 22, 2024
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July 15, 2024
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The Five Deadliest Strategy Myths
July 8, 2024
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Strategy & Sustained Innovation
July 1, 2024
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How Management Can Most Effectively Utilize Boards
June 24, 2024
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June 17, 2024
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The Downside of Scaling Strategy
June 10, 2024
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June 3, 2024
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May 27, 2024
The PTW/PI Book Club – Chapter Six
Apr 13, 2026
The PTW/PI Book Club – Chapter Five
Apr 6, 2026
First-Mover Advantages versus Pioneering Costs
Mar 30, 2026
