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Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.

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At best, Management Models help managers make better choices faster, without having to go back to first principles to build their decisions from the ground up. However, at their worst, they perpetuate the making of bad decisions. That is why when it comes to Management Models, quality is key.

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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.

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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge. 

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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.

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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.

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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.

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About Roger


In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.


Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon


Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.

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His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.


Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.

Roger L. Martin

Marie-Louise Skafte

Marie-Louise Skafte

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Nydia Roman

Nydia Roman

Jaime Gruber

Jaime Gruber

  • A New Way to Think

    A New Way to Think

  • Cover of When More Is Not Better by Roger Martin

    When More is Not Better

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    Creating Great Choices

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    The Rise (and Likely Fall) of the Talent Economy

  • Book-Getting-Beyond-Better

    Getting Beyond Better

  • Playing To win

  • Canada: What it is, what it can be

  • Fixing the Game

  • The Design Of Business

  • The Opposable Mind

  • The Responsibility Virus

  • Dia-Minds

  • The Future of the MBA

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    Rotman on Design

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Contact Roger through Twitter or email.  Call us to book a speaking engagement or other services.

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Roger is available for keynote and other speaking engagements.  Advisory services and team workshops can also be booked with Roger. 

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The Latest

  • Training a Novice Strategist

    May 5, 2025

  • Dealing with Intuitive, Non-Strategists

    Apr 28, 2025

  • The Myth of Objectivity & Strategy

    Apr 21, 2025

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