This research paper asks and answers the question, “What is untapped capacity of talent in our modern economy?” Capacity, the ability to create value, may or may not have a dollar sum attached to it or a physical product to show for it. While it is commonly understood that a vast variety of ideas, judgment, […]
Nilofer Merchant teaches innovation at Stanford and Santa Clara Universities. During a 20 year career, she has personally launched 100 products amounting to $18B in revenue. Her career includes stints at Apple, Autodesk, GoLive/Adobe as well as service on both public and private boards. She is the author two best-selling books: The New How (2010); and 11 Rules for Creating Value in the #SocialEra (2012). She won the 2013 Thinkers50 Future Thinker Award. She has been featured in The Wall Street Journal, written innovation columns for Businessweek and Forbes and is a regular contributor to Harvard Business Review, Wired, Oprah, and Time Magazine. Merchant earned her MBA from Santa Clara University, and a BS in Economics from University of San Francisco.