This privacy statement provides information about the personal information that The MPI Persona Project collects, and the ways in which The MPI Persona Project uses that personal information.

Data you intentionally share. We may track the information you share about The MPI Persona Project in your social media accounts.

We track emoticon reactions in our database.

We may collect your personal information or data if you submit it to us in other contexts. For example, if you provide us with your opinions on The MPI Persona Project.

We collect your email addresses when you provide them to us. We will not share or sell your email address to a third party and will only use your email address to provide you with additional information on The MPI Persona Project. If you wish to have us delete your email address from our list, please contact MPI at [email protected].

The MPI Persona Project will take reasonable precautions to prevent the misuse of your email.

We may share opinions or personal details you have provided us as part of the ongoing Persona Project either as internal research, or publically. Your opinions or personal details would be shared and expressed anonymously. Should we share or publish such opinions or personal details, it may be collected or published in any country the Martin Prosperity Institute operates.

Social Media Features. Our website includes social media sharing features. Use of these features may allow the third party to collect your IP address, detect which page you are visiting on our site, and set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the third party providing it.

Cookies. We use cookies on our website. Each cookie expires after a certain period of time. Should you wish, you can choose to remove or disable cookies via your browser.

Google Analytics. We have implemented on our website Google Analytics. Visitors to our website may opt out of certain types of Google Analytics tracking, by using the Google Ad Preferences Manager. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out browser add-on.

For this set of interviews, we focused on working, middle-class Americans. Building on the work of our colleague Richard Florida, we looked for individuals across two broad job categories: creative jobs (which involve independent judgment and decision making) and routine jobs (which do not). We also attempted to recruit people working across Michael Porter’s industry types: local industries (which serve the local population) and traded industries (which sell outside the local area);

Job types:	Industry types:
Routine	Local
Creative	Traded

In each group, we have attempted to match typical characteristics (age, gender, race) against the typical demographics of that industry group. We have also attempted to balance participants by region (as much as possible in a small sample).

One-on-one, ethnographic interviews were conducted to understand our user. Topics were wide-ranging, but typically covered the economy, education, politics, government and the American Dream. Some stories may contain inappropriate content for children.

We used our interviews to craft 13 personas, each based on a real person we met. The interviewees’ names have been changed, and the images are representative rather than actual pictures of the individuals, to maintain their privacy.

We’d love to hear from you!
Email us at personaproject@martinprosperity.org.