The Persona Project is an initiative to gain a deep understanding of real citizens. We sought out Americans from many walks of life, interviewing them to understand their personal experiences across the economy, government, politics, education and the American Dream.
What is the goal of the project?
It is to understand our user: the people who live within the American system today. Building on the work of our colleague, Richard Florida, we looked for individuals across two broad job categories: creative jobs (which involve independent judgment and decision making) and routine jobs (which do not). The output of the project is a set of personas, archetypes of the citizens for whom we’re designing solutions. Our hope is that this research acts as the catalyst for the design of meaningful interventions for these people.
This privacy statement provides information about the personal information that The MPI Persona Project collects, and the ways in which The MPI Persona Project uses that personal information.
What information does The MPI Persona Project collect?
Data you intentionally share.
We may track the information you share about The MPI Persona Project in your social media accounts.
We track emoticon reactions in our database.
We may collect your personal information or data if you submit it to us in other contexts. For example, if you provide us with your opinions on The MPI Persona Project.
We collect your email addresses when you provide them to us. We will not share or sell your email address to a third party and will only use your email address to provide you with additional information on The MPI Persona Project. If you wish to have us delete your email address from our list, please contact MPI at [email protected].
The MPI Persona Project will take reasonable precautions to prevent the misuse of your email.
With whom do we share or disclose your information?
We may share opinions or personal details you have provided us as part of the ongoing Persona Project either as internal research, or publically. Your opinions or personal details would be shared and expressed anonymously. Should we share or publish such opinions or personal details, it may be collected or published in any country the Martin Prosperity Institute operates.
For this set of interviews, we focused on working, middle-class Americans. Building on the work of our colleague Richard Florida, we looked for individuals across two broad job categories: creative jobs (which involve independent judgment and decision making) and routine jobs (which do not). We also attempted to recruit people working across Michael Porter’s industry types: local industries (which serve the local population) and traded industries (which sell outside the local area);
In each group, we have attempted to match typical characteristics (age, gender, race) against the typical demographics of that industry group. We have also attempted to balance participants by region (as much as possible in a small sample).
One-on-one, ethnographic interviews were conducted to understand our user. Topics were wide-ranging, but typically covered the economy, education, politics, government and the American Dream. Some stories may contain inappropriate content for children.
We used our interviews to craft 13 personas, each based on a real person we met. The interviewees’ names have been changed, and the images are representative rather than actual pictures of the individuals, to maintain their privacy.