Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
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Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Videos & Podcasts
LinkedIn Live Webinar w/ Ahmad Zaidi
AI Analysis: Big Tech Strategy
August 4, 2025
August 4, 2025
The Last Video You Need to Watch on Strategy
May 19, 2025
David Lancefield
June 8, 2021
SMS Strategy Imagination Forums
An Integrative and Designerly Approach to Creating Strategy
December 15, 2020
Sala de Juntas
Interview with Ricardo Mejia Cano
March 1, 2017
Box of Crayons
2013
Implement Consulting Group
November 20, 2013
Art Center College of Design
Roger Martin's How Strategy Really Works Lecture at Art Center
June 7, 2013
The Telegraph
Lego and P&G advisor: piecing together the perfect strategy
May 24, 2013
totalpictureradio
Playing to Win: How Strategy Really Works
April 10, 2013
Milken Institute
Playing to Win: How Strategy Really Works - Milken Institute
March 22, 2013
Mariposa Leadership
March 21, 2013
indigochapters
In Conversation: Roger L. Martin and Indigo CEO Heather Reisman
March 14, 2013
The Street
Why P&G is Winning and JCP is Losing
March 8, 2013
Nasscom ILF
Roger Martin Talks About What It Takes For A Company To Have A Good Strategy At NASSCOM ILF 2013
February 14, 2013
RotmanSchool
How Strategy Really Works: Roger Martin, Former Dean
February 6, 2013
BBC
February 2, 2013
HBR Blog Network
The Two Choices to Make in Strategy
January 29, 2013
Trend Hunter Keynotes
Roger Martin Encourages Innovative Rebranding
February 10, 2012
Why the How-to-Win Strategy Choice is So Hard
Nov 3, 2025
Oct 27, 2025
How to Define True Strategy and Make Real Choices (Ivy.com interview clip)
Oct 22, 2025
