Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
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Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Reviews
The Economist
January 12, 2013
The New York Times
What Romney Could Learn From the N.F.L.
September 10, 2012
The Washington Post
Can we Save American capitalism?
August 31, 2012
TrustedAdvisor.com
Books We Trust: Fixing the Game, Roger Martin
August 1, 2012
Academy of Management Learning & Education
The Design of Business: Why Design Thinking Is the Next Competitive Edge
June 2012
The Guardian
Top 50 breakthrough capitalism books
May 29, 2012
Publishers Weekly
Playing to Win: How Strategy Really Works
March 12, 2012
Live Mint
February 17, 2012
http://nilofermerchant.com
February 6, 2012
Market Integrity Insights
Book Review: Fixing the Game: What Capitalism Can Learn from the NFL
February 6, 2012
economicsandethics.org
Shareholder value is the dumbest idea in the world
January 22, 2012
Forbes.com
The Dumbest Idea in the World: Shareholder Value Maximization
November 18, 2011
Jen Cotton Blog
October 12, 2011
UbiquitousWisdom.com
September 13, 2011
London Evening Standard
Fresh Ideas are Needed Everywhere
September 6, 2011
Actionable Books Blog
September 2011
Harvard Business School Alumni Bulletin
September 2011
The Ottawa Journal
Shareholder Value Theory and the NFL
August 31, 2011
Daily Telegraph
Forget shareholders, maximise consumer value instead
June 28, 2011
LeadershipNow.com
Fixing the Game: What Capitalism Can Learn from the NFL
June 21, 2011
Iain’s Chips and Tech Blog
Fixing the Game—Roger Martin says “Get Real”
June 20, 2011
The Economic Times
June 17, 2011
Canadian Business
Roger Martin on Executive Compensation
June 16, 2011
CBS News
Rethinking the Purpose of Business: Why ‘Maximize Shareholder Value’ Hasn't Worked
June 7, 2011
Business Reads Today Blog
June 2011
Publishers Weekly
May 30, 2011
Globe and Mail
A Sideline Take on Fixing the American Capitalism Game
May 24, 2011
800CEORead
May 17, 2011
International Herald Tribune
An Insider Rethinks Capitalism
May 13, 2011
Globe and Mail
Making the Business World all about the Common Good
May 12, 2011
BNet: The CBS Interactive Network
Why CEOs are Overpaid, and NFL Stars Aren’t
May 9, 2011
Tulsa World
Author says Stock-based CEO Compensation is Bad for Business
May 8, 2011
Future of Business Blog
Executive Pay: Fixing the Game
May 3, 2011
Toronto Star
Business Guru Roger Martin Calls for CEO Pay Reform
May 3, 2011
futureofbusinessblog.com
Executive pay: fixing the game
May 3, 2011
Design Thinking @ Haas
The Design of Business by Roger Martin
April 25, 2011
On Your Side Blog
Customers Should Come Ahead of Shareholders
April 24, 2011
Financial Times
Real Value Looks Past Quarterly Reporting
April 18, 2011
Business Book Reader Blog
March 8, 2011
Adjunct Nation Blog
Slipping Down the Knowledge Funnel
February 25, 2011
Constraints Journal Blog
February 20, 2011
Stanford Social Innovation Review
How Scale and Innovation Can Coexist
Winter 2010
Cooperative Intelligence Blog
Design Thinking for Strategic Competitive Advantage
November 17, 2010
Free Your Mind Blog
November 11, 2010
Huntsman School, Utah State University Blog
Review of Design of Business Talk
September 28, 2010
Immaterial Value Blog
Everything’s Under Control: We Know We Are Lost
September 3, 2010
Aplo/Designing Expereinces Blog
Empathy as Key to Successful Integrative Thinking
September 1, 2010
Rafaelcorrales.com Blog
August 2, 2010
Office Insight
Roger Martin and The Design of Business
June 28, 2010
Leadership Now Blog
Why Design Thinking is the Next Competitive Advantage
June 9, 2010
Polar Unlimited Blog
The Design of Business Summary
May 18, 2010
Censemaking Blog
Design: A Stance for Competitive Advantage
May 7, 2010
The Ottawa Citizen
May 4, 2010
Transforming Grounds Blog
Book Review: "The Design of Business" by Roger Martin
May 2, 2010
FastCompany
April 26, 2010
Haas Blog
Keeping Innovation Flowing Through Design Thinking
April 18, 2010
The Times (Johannesburg, South Africa)
A Formula for Unparelleled Success
April 10, 2010
Get Abstract Book Summary
April 2010
The Australian Financial Review
April, 2010
Business Book Spoilers
Book Review: The Design of Business
March 30, 2010
Human Ventures Blog
Can Design Thinking “Abduct” Business?
March 17, 2010
Authenagade Blog
Book review of The Design of Business
March 5, 2010
Only Decision Management, Technically Speaking Blog,
February 23, 2010
Advertising Age
Reimagining the Design of Business
February 8, 2010
Wanderlust and Words Blog
February 1, 2010
ID Magazine
Deep Thoughts: The Contemporary Vogue for Design Thinking Ratchets up to New Heights
Jan-Feb, 2010
Businessworld Magazine
January 30, 2010
The Education Innovation Blog
Education Design Thinking—The Balance of Exploitation and Exploration
January 28, 2010
bbltamex.com Blog
Book Review–The Design of Business
January 28, 2010
LSN.Global Blog
Design Strategies for Brands and Businesses
January 22, 2010
The Hindu
Creating Value Across the Knowledge Funnel
January 21, 2010
Disruptor League
Book Review and Innovation Summary — The Design of Business
January 19, 2010
The Library Journal
January 14, 2010
DNA Newspaper (Mumbai)
It is not possible to prove any new idea in advance
January 10, 2010
The Book Rapper
February 23, 2010
Growing Your Tree of Prosperity blog
Design Thinking and Your Personal Finance
January 1, 2010
N=1 Blog
Review of The Design of Business
December 6, 2009
Innovation Magazine
Winter 2009
Sacramento Book Review
Holiday 2009 Business and Investing
December 2009
Canadian Entrepreneur Blog
November 25, 2009
Los Buenos Libros
Review of The Design of Business
November 14, 2009
The Irish Times
Want to Seal Your Business's Success? Find the Algorithm that sits at its core
November 16, 2009
FastCompany
Reinventing the MBA: 4 Reasons to Mix Business with Design Thinking
November 10, 2009
Los Angeles Times
Not-so-new Revelations on Innovation
November 9, 2009
FastCompany
What's Thwarting American Innovation? Too Much Science, Says Roger Martin
November 4, 2009
Sloan Management Review
Design Thinking: What To Read After Our Special Report
October 20, 2009
Financial Times
October 15, 2009
Public Intelligence Blog
October 11, 2009
Rotman
The Virtue Matrix Reloaded: What Can it Tell Us About Corporate Social Responsibility Now?
Fall 2009
White Rhino Report
April 3, 2009
Gladwell.com
December 16, 2008
Art Scatter
Looking for Something That Works
March 14, 2008
Cultureby.com
Canada, the Martin Paradox, and The Opposable Mind
January 10, 2008
Financial Times
Richard Evans Opposable Mind Review
December 19, 2007
Porchlight Books
Jack Covert Selects: The Opposable Mind
November 28, 2007
Toronto Star
Bad or Worse? Find a New Choice
November 28, 2007
New York Times
How Great Leaders Juggle Ideas
June 16, 2007
May 5, 2025
Dealing with Intuitive, Non-Strategists
Apr 28, 2025
The Myth of Objectivity & Strategy
Apr 21, 2025
