Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
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Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
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Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
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While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
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The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
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For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
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Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choices written with Jennifer Riel (HBRP, 2017) Getting Beyond Better written with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Articles
Harvard Business Review
Management Is Much More Than a Science
September-October 2017
Harvard Business Review
September 2015
Harvard Business Review
June 2011
Substack
First-Mover Advantages versus Pioneering Costs
March 30, 2026
Substack
The PTW/PI Book Club – Chapter Four
March 23, 2026
Substack
Building an AI Augmented Enterprise
March 16, 2026
Substack
The PTW/PI Book Club – Chapter Three
March 9, 2026
Substack
PTW/PI All-Stars Book Club – Chapter Two
March 2, 2026
Substack
PTW/PI All-Stars Book Club – Chapter One
February 23, 2026
Substack
The End of an Era & an Agenda Going Forward
February 16, 2026
Substack
February 9, 2026
Substack
February 2, 2026
Substack
Becoming an Effective Strategy-Led CEO Advisor
January 26, 2026
Substack
January 19, 2026
Substack
Strategy & Opportunistic Hold-Up
January 12, 2026
Substack
The Hidden Where-to-Play Element in Strategy
January 5, 2026
Substack
December 29, 2025
Substack
The Strategic Logic of the Netflix-Warner Bros. Deal
December 22, 2025
Substack
Thinking Intelligently about Corporate Purpose
December 15, 2025
Substack
A Leader’s Role in Fostering AI Superpowers
December 8, 2025
Substack
Diversification Can’t Disappear a Strategy Problem
December 1, 2025
Substack
November 24, 2025
Substack
Something from Nothing Leaves Something
November 17, 2025
Substack
What has Changed the Most for Strategy
November 10, 2025
Substack
Why the How-to-Win Strategy Choice is So Hard
November 3, 2025
Substack
October 27, 2025
Medium
The Future[s] of Business Education
October 20, 2025
Medium
October 13, 2025
Medium
Revisiting my Definition of Strategy
October 6, 2025
Medium
A Primer on Strategy Choice Chartering
September 29, 2025
Medium
September 22, 2025
Medium
September 15, 2025
Medium
September 8, 2025
Medium
The Future of the Middle Class Depends on Frontline Service Jobs
September 1, 2025
Medium
Strategy & Your Investor Relations Organization
August 25, 2025
Medium
Another Playing to Win/Practitioners Insights Milestone
August 21, 2025
Medium
Strategy for Organizations without Competition
August 18, 2025
Medium
August 11, 2025
Medium
August 4, 2025
Medium
July 28, 2025
Medium
July 21, 2025
Medium
Strategy, Artificial Intelligence & Entry Level Hires
July 14, 2025
Medium
Going on the Offensive with Creative Strategy
July 7, 2025
Medium
The Writing vs. Editing Distinction
June 30, 2025
Medium
The Evolution of the Strategic Choice Structuring Process
June 23, 2025
Medium
Influenceability, Society & Strategy
June 16, 2025
Medium
June 9, 2025
Medium
June 2, 2025
Medium
The Trickiness of University Strategy
May 26, 2025
Medium
Generating Creative Strategy Possibilities
May 19, 2025
Medium
Integrating Strategy with Planning & Budgeting Processes
May 12, 2025
Medium
May 5, 2025
Medium
Dealing with Intuitive, Non-Strategists
April 28, 2025
Medium
The Myth of Objectivity & Strategy
April 21, 2025
Medium
Stop Working for Loser Strategists
April 14, 2025
Medium
April 7, 2025
Medium
Playing to Win & Regional Strategy
March 31, 2025
Medium
Will Artificial Intelligence Eradicate Practitioners of Strategy?
March 24, 2025
Medium
Developing a Powerful How-to-Win
March 17, 2025
Medium
Management Tasks, Responsibilities, Practices & Playing to Win
March 10, 2025
Medium
March 3, 2025
Medium
February 24, 2025
Medium
February 17, 2025
Medium
February 10, 2025
Medium
Playing to Win/Practitioner Insights Year V Preview
February 3, 2025
Medium
Four Years of Playing to Win Strategy
January 27, 2025
Medium
Playing to Win/Practitioner Insights Year IV Review
January 20, 2025
Medium
Still Another Year of Strategy
January 13, 2025
Medium
January 6, 2025
Medium
December 30, 2024
Medium
The Danger of Locking & Loading
December 23, 2024
Medium
December 16, 2024
Medium
Addendum to Educating Extremists
December 16, 2024
Harvard Business Review
Leaders Shouldn’t Try to Do It All
January-February, 2025
Medium
Identifiability & Segmentation Strategy
December 9, 2024
Medium
December 2, 2024
Medium
Generating Strategic Possibilities
November 25, 2024
Medium
November 18, 2024
Medium
November 11, 2024
Medium
The Origins of Business Strategy
November 4, 2024
Medium
Parenting Styles, Management & Strategy
October 28, 2024
Medium
Statistical Process Control & Strategy
October 21, 2024
Medium
The Strategic Choice Structuring Process
October 14, 2024
Medium
October 7, 2024
Medium
Personal Effectiveness Strategy
September 30, 2024
Medium
Overcoming the Integrative Strategy Challenge
September 23, 2024
Medium
Strategy for Start-ups – Redux
September 16, 2024
Medium
September 9, 2024
Medium
September 2, 2024
Medium
August 26, 2024
Medium
August 19, 2024
Medium
The Importance of Strategic Tension
August 12, 2024
Medium
August 5, 2024
Medium
July 29, 2024
Medium
A Strategic Framework for Growth
July 22, 2024
Medium
July 15, 2024
Medium
The Five Deadliest Strategy Myths
July 8, 2024
Medium
Strategy & Sustained Innovation
July 1, 2024
Medium
How Management Can Most Effectively Utilize Boards
June 24, 2024
Medium
June 17, 2024
Medium
The Downside of Scaling Strategy
June 10, 2024
Medium
June 3, 2024
Medium
May 27, 2024
Interviews
HBR
January-February 2017 Issue
Inside HR
Design Thinking 101 for HR: How to help your CEO drive strategy
November 24, 2015
Innovation Excellence
Balancing Intuition with Analysis
June 15, 2012
The Business Times
July 26, 2011
The Straights Times
Design Thinking Gives Firms an Edge
July 20, 2011
Forbes.com
Redesigned Thinking for Diverse Brains!
February 10, 2011
Ideaconnection.com
February 6, 2011
Be You Blog
January 15, 2011
Steelcase Threesixty Magazine
On Innovation and Why Companies Struggle with It
June 2010
DNA Money (Mumbai, India)
Why Companies Get Trapped Into Doing What They Are Good At,
February 8, 2010
Open Forum Blog
The Design of Business, an Interview with Roger Martin
November 4, 2009
Gelatobaby Interview
2009 AIGA Make/Think Conference
October 9, 2009
First-Mover Advantages versus Pioneering Costs
Mar 30, 2026
The PTW/PI Book Club – Chapter Four
Mar 23, 2026
Building an AI Augmented Enterprise
Mar 16, 2026
