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DMI Conference in San Francisco

For the second straight year, I co-chaired the June DMI conference on De-Thinking design in San Francisco with my friend Darrel Rhea, CEO of Cheskin.  It was terrific and I encourage everyone to watch for the video of the conference to go up in the next month.

Highlights for me included watching Roberto Verganti in action for the first time.  What a smart guy!  His writing is great but he is really special live and in color.  David Butler, head of design for Coke and I had been meaning to get together for some time and the conference provided an opportunity to do that on stage and it was terrific.

The most fun for me (and I think the audience) was interviewing brilliant Four Seasons Hotels and Resorts President Katie Taylor talk about how design infuses absolutely everything at Four Seasons.  Even the interview process for new hires is designed with the user experience in mind.  Four Seasons routinely interviews over 100 candidates for a new position – that is interviews, not receives applications.  Five interviews are required for the successful candidate; the last one with the hotel general manager – a very senior and responsible person in the Four Seasons system.  But unbeknownst to the candidate, that final interview is carried out after the hiring decision has been made (after the fourth round).  The fifth interview is there only to let the candidate know that the general manager cares deeply about every single employee in the hotel and wants that personal connection.  Beautiful.  Kinda explains something about Four Seasons service, doesn’t it.

Mea Culpa on Goldman

I don’t like to be wrong, but I believe that I have made an error in one of my regular Washington Post On Leadership blog posts with respect to the central thing that bothered me most about Goldman’s behavior. I believed the initial reports that suggested Goldman let John Paulson pick the mortgage-backed securities for the now-infamous Abacus 2007-AC1 deal that he thought were going to plummet in value, which Goldman then sold to clients who were blissfully ignorant of Paulson’s involvement.

Instead it now appears clear that the principal buyer of the deal – ACA – was not in the dark.  In fact, ACA’s formal role was as the final selector of which securities were included in the deal.  It now appears that ACA’s principal for the Abacus deal, Laura Schwartz, had conversations with Paolo Pellegrini, Paulson’s deal principal, in which, among other things, she was informed that Paulson’s interest was in shorting the deal.

 It is a complicated and somewhat surreal deal, but I think about it as follows.  Imagine two players, P and A, in the following game of Fantasy Baseball.  Both sides have to agree on the composition of the team.  Both sides know that P is going to bet that the team will go on to lose and that A is going to bet that the team will go on to win. Each is free to suggest players.  The other can accept or reject players as they see fit.  Eventually they know they have to assemble a team, so they trade off with one another, though P always tries to get poor players included and A tries to get good players included.  When they are done, the fantasy team plays the virtual game and if the team loses, P gets a big payoff and if the team wins, A does.

In real life, Paulson was P, ACA was A, and Goldman was the moral equivalent of league commissioner. In the end, ACA was convinced that it had outsmarted Paulson in picking securities (i.e. players) that would perform well.  It turned out that Paulson was correct: they performed badly.

 So I no longer believe that Goldman attempted to deceive ACA and the other buyers.  ACA and others deceived themselves by believing that they were smarter than Paulson – and it turns out that they were terribly wrong.

 And so was I: my mistake.

The question remains as to whether Goldman and others should be spending their time creating bets like this.  The proponents argue that betting games like this help financial institutions manage their risk while detractors argue that it encourages financial institutions to take on excessive risks.  There will always be some level of speculation in every market.  For a trade to be made, the players have to have different points of view on what will transpire and make a bet on their view.  While some of the positions will actually be natural hedges (we have a big mortgage portfolio so we will short mortgages to create a risk-cancelling hedge), in no market can all be. So to the extent that we want to have capital markets, we need to have some level of speculation.  

 But as we now know from the insolvency of so many financial institutions in 2008-9 – which required massive government bailouts – the existing regulatory structure appears to have produced a lot of more excessive risk-taking than prudent risk management.  The challenge remains to figure out how to create a regulatory structure in which prudent risk management wins out over excessive risk-taking by our financial intermediaries and pension funds.

Design Thinking in the Military

Last October, I attended and spoke at the AIGA Make/Think Design Conference in Memphis. While I was there, I was fortunate enough to encounter Bill Drenttel, who is a graphic designer, editor and the co-founder of Design Observer, and to share a memorable dinner with Bill, Michael Bierut and some other smart folks. 

Bill recently encouraged me to write a piece for Design Observer on recent efforts by the U.S. Army to bring design thinking into their processes. The blog, Design Thinking Comes to the U.S. Army, has generated some thoughtful discussion.

From Under a Cloud of Ash

I’m still in the U.K., stuck under the ash cloud from the Icelandic volcano. In between plotting my escape, I’ve been keeping busy writing.

I’ve finished a new article for Tina Brown’s Daily Beast on the Goldman Sachs fraud charges, entitled Goldman’s Shell Game.  It’s gotten a slew of comments, some of whom disagree with me in no uncertain terms.

And, I’ve got a new blog post on HBR.com as well, which focuses on the reaction to the Upper Branch Mine disaster. This one is entitled Regulators’ Challenge: Correct the Error or the Cover-up?

Productive though my extended stay in Oxford has been, I hope to be home soon.

A Dispatch from the Skoll World Forum

At the Skoll World Forum at Oxford, always one of my favourite events of the year.  This year, I twinned my visit with the UK launch of The Design of Business, held on Tuesday evening.  We held a panel discussion with Tyler Brulé (of Monocle Magazine and FT fame) and Lucy Kimball, a terrific design professor at the Said School at Oxford.  It was great fun.  I love talking about design in business with such terrific thinkers.

The SWF this year is about leveraging change through collaboration, a terrific topic near and dear to my heart.  Yesterday I speechified three times – too many for a shy Dean – but it was fun.  I gave a workshop on Integrative Thinking to a group of the Skoll Awardees for Social Entrepreneurship (SASEs).  Just spending 90 minutes with that talented and committed group makes me cheery about the world’s prospects.  I then spoke at Canada Day at the SWF and Jeff Skoll dropped by for my talk, which was nice.

Today was about listening not talking, so I had fun.  This morning’s best panel was on the neuroscience of change featuring four guys with giant brains, sharp wits and minimal ego.  It was a pleasure. 

Tonight we honor this year’s seven SASEs. I am enthusiastic about this group (just like every other year) and am proud to have been one of the board members who chose them. One, Molly Melching, Founder of Tostan, makes me cry every time she talks about her work.  She has figured out a consultative process that, one village at a time, is ending female genital mutilation in Africa.  She is changing the world and she is awesome.

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