My friend and colleague Tom Glocer, CEO of Thomson Reuters, hosted my New York Design of Business launch at Thomson Reuters’ Times Square headquarters last week. He is a terrific guy and has a blog that is well worth checking out.
The format was a panel discussion moderated by Parsons’ and Business Week’s Bruce Nussbaum and featuring Tim Brown of IDEO, Will Setliff of Target and moi. It was a blast. Bruce did a great job of moderating. Tim was his usual clever and contemplative self. And for many in the audience it was a first opportunity to hear Will in action. He has the cool title and job of VP Strategy, Insights & Innovation at Target. I predict that the world will be hearing a lot more interesting stuff from this clever guy in the coming years. We commiserated with each other over Target’s need to retrain MBAs the minute they arrive at Target rather than watch them seamlessly integrate into Target and start adding value (as Target would wish!).
There has been lots of blog traffic on the event. Bruce blogged on the most quotable quotes from the session. Guest Alfredo Muccino, from Liquid Agency, who I met for the first time at the event, had a lengthy and insightful take on the event. And Jinal Shah came from Content Decoded and blogged about the event
Next week the roadshow hits Toronto for the launch event at the Rotman School of Management on November 19 (5 pm).
That is all for now.
Cheers
Roger
Congratulations on the book, and I’m happy you started a blog. I’ve been following your ideas for a long time, and I think they will lend themselves well to increased interactivity. I heard the Harvard Ideacast last week, which I enjoyed, but it raised some questions. The Harvard site’s comment’s weren’t working, and I didn’t see the ideacast posted here, so I posted my comments here. http://tinyurl.com/y8gbesu
I think these issues are mainly semantic, but I have seen them result in confusion for some of my clients so I would love to hear your thoughts.
November 16, 2009 at 2:07PM by Ellen
Thanks again for the great discussion, Roger.
And thanks for the mention in your blog.
In the wake of the economic downturn, I believe that American business is about to enter an age of transformation. Change needs to happen, as it is needed at many levels: In education (as you pointed out in the discussion), in compensation, in legislation, in innovation…as well as processes, ethics, sustainability, vision….etc. The list could easily go on, and on.
Design Thinking has the potential to help foster business innovation and creativity. It can drive the development of new business models, let alone new products and new companies.
At Liquid Agency, we believe that when you combine Design Thinking with Creative Execution, the result is “Transformation”. By “Transformation” we mean real and sustainable change…not the surface level veneer that so many businesses seem to strive for.
I hope that your crusade on behalf of Design Thinking will find many followers….and I hope that in the future more companies that seek our help with their brands will want to “be” more like Toyota, and Google, and Target, and Apple…instead of just “looking” like those brands.
Keep up the fight!
:)
Alfredo Muccino
Chief Creative Officer
http://www.LiquidAgency.com
November 17, 2009 at 6:52AM by alfredo muccino