Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.

ON Strategy

Playing To win

Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.

ON Integrative Thinking

Creating Great Choices

Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge. 

ON Design of Business

The Design Of Business

While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.

ON Incentives & Governance

Fixing the Game

The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.

ON Democratic Capitalism

When More is Not Better

For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.

ON Social Innovation

Getting Beyond Better


Over three decades of work in strategy, Roger Martin has figured out how to turn strategy from being complicated, a chore and only occasionally effective to a task that is simple, fun and effective.

His new book with A.G. Lafley, with whom he worked closely throughout his time as Chairman and CEO of P&G, provides a handbook for creating great strategy, illustrated with practical case studies from their time together on the transformation of P&G. Roger has helped numerous other companies around the world develop their strategy capacity with the tools and processes outlined in the book.

He enjoys speaking to broad audiences on Playing to Win and working with senior management teams on their pressing strategy issues.

now available playing to win strategy toolkit

Thought Pillar:


"Managers everywhere should be grateful."
– Fortune Magazine


The Economist
Staying on Top 
January 12, 2013

best of lists

Thinkers50 Best Book Award, 2012-2013 
November 11, 2013

Videos & Podcasts

Watch "A Plan is Not a Strategy" from Harvard Business Review