Over three decades of work in strategy, Roger Martin has figured out how to turn strategy from being complicated, a chore and only occasionally effective to a task that is simple, fun and effective.

His new book with A.G. Lafley, with whom he worked closely throughout his time as Chairman and CEO of P&G, provides a handbook for creating great strategy, illustrated with practical case studies from their time together on the transformation of P&G. Roger has helped numerous other companies around the world develop their strategy capacity with the tools and processes outlined in the book.

He enjoys speaking to broad audiences on Playing to Win and working with senior management teams on their pressing strategy issues.