Critical to the success of every organization, strategy is not a long planning exercise or document. Strategy can be simple, fun and effective and is founded on a set of five interrelated and powerful choices that positions an organization to win.
Buy the book
Book roger to speak
Buy the book
Book roger to speak
Integrative thinking is a form of reasoning which allows you to constructively face the tensions of opposing models. Instead of choosing one at the expense of the other, you generate a creative solution. Your solution contains elements of the individual models, but is superior to each.
Buy the book
Book roger to speak
Organizations need to incorporate the best of design thinking into their ways of working to unleash innovation and creativity. An organization will be able to counter-balance analytical thinking with intuitive thinking – to enable it to both exploit existing knowledge and create new knowledge.
Buy the book
Book roger to speak
While prevailing theory holds that stock-based compensation perfectly aligns corporate executives’ incentives with those of shareholders, it does the opposite. As a consequence, executives have done brilliantly while shareholders have become increasingly frustrated. Incentives and governance practice needs to be transformed to enable corporations to prosper in a way that better serves society.
More on Incentives & Governance
Buy the book
Book roger to speak
The combination of the stagnation of medium incomes and the rapid rise of high incomes is threatening the future of democratic capitalism. Its predictive future requires building a more robust knowledge, transactional and physical infrastructure for broadly shared prosperity.
Buy the book
Book roger to speak
For both social entrepreneurs and corporations, the key tenet of social innovation is finding ways to make the world a better place. My work focuses on building tools for social entrepreneurs to create more powerful models for creating value for society and developing models to guide corporations on a path of productive corporate citizenship.
Buy the book
Book roger to speak
Thinker Author Advisor Speaker
Meet Roger
Meet the Team
Let's Read
A New Way to Think
When More is Not Better
Creating Great Choices
The Rise (and Likely Fall) of the Talent Economy
Getting Beyond Better
Playing To win
Canada: What it is, what it can be
Fixing the Game
The Design Of Business
The Opposable Mind
The Responsibility Virus
Dia-Minds
The Future of the MBA
Rotman on Design
Let's Engage
Thought Pillars
Thinker Author Advisor Speaker
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford, BHP & Verizon
Roger Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness (Harvard Business Review Press, 2022). His previous twelve books include When More is Not Better (HBRP, 2020), Creating Great Choiceswritten with Jennifer Riel (HBRP, 2017) Getting Beyond Betterwritten with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 30 Harvard Business Review articles.
Roger received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.
Contact Roger through Twitter or email. Call us to book a speaking engagement or other services.
Roger is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Roger.
Videos & Podcasts
Harvard Business Review
June 29, 2022
Big Think
‘The Art of War’: The greatest strategy book ever written | Roger Martin
January 20, 2023
Rotman School of Management
Breaking Barriers to Creativity: Tim Brown + Roger Martin at Life-Long Learning '17
May 30, 2017
Princeton Keller Center
The Battle for the Soul of Innovation in the Twenty-First Century
March 29, 2017
The Learning Exchange
Words of Wisdom – An Integrative Approach to Life
March 1, 2017
The Learning Exchange
March 1, 2017
The Learning Exchange
Understanding the Purpose of Integrative Thinking
March 1, 2017
The Learning Exchange
Roger Martin’s Example of Problem Solving using Integrative Thinking
March 1, 2017
The Learning Exchange
Roger Martin and Students Reflecting on Integrative Thinking
March 1, 2017
The Learning Exchange
Integrative Thinking Methodology
March 1, 2017
The Learning Exchange
Impact of Integrative Thinking
March 1, 2017
The Learning Exchange
March 1, 2017
The Learning Exchange
March 1, 2017
The Learning Exchange
The Case for Real Life Problem Solving
March 1, 2017
The Learning Exchange
March 1, 2017
The Learning Exchange
Introduction to Integrative Thinking
March 1, 2017
Sala de Juntas
Interview with Ricardo Mejia Cano
March 1, 2017
CNN Tonight
Attacks on Trump Reinforce his Strategy
January 24, 2017
Thinkbig.com
Innovation Is Too Essential for Businesses to Be Precious About
September 16, 2016
The Globe and Mail
The role of the board when developing corporate strategy
July 19, 2016
Skoll.org
Design for Action: Innovative Interventions | #skollwf 2016
April 29, 2016
The Globe and Mail
Former Rotman dean: MBA programs must be more relevant
January 28, 2016
The Exchange
Social Entrepreneurship (37:17)
December 21, 2015
Rotman School of Management
Social Entrepreneurship Experts Speaker Series @ Rotman (2 of 2)
December 3, 2015
Rotman School of Management
Social Entrepreneurship Experts Speaker Series @ Rotman (1 of 2)
December 3, 2015
World Design Organization
October 18, 2015
Bloomberg Business
How Design & Business Come Together
April 28, 2015
2015 Skoll World Forum
Beyond Better: How Do We Know We’re Changing the Status Quo?
April 28, 2015
Bloomberg Business
Why Does Oil Continue to Fall in Price?
March 17, 2015
Bloomberg Business
How Can Wall Street Regain the Trust of America?
March 17, 2015
Bloomberg Business
Talent Economy at Root of Income Inequality: Roger Martin
March 17, 2015
CNN
Lego boss reads 'The Opposable Mind'
December 8, 2014
6th Global Drucker Forum 2014
Have we Reached a Turning Point?
November 17, 2014
6th Global Drucker Forum 2014
Learnings, New Perspectives and Call to Action (20:55)
November 21, 2014
Box of Crayons
2013
The Rotman School
Talent vs. Capital: Hedge Funds -- Roger Martin
October 14, 2014
The Rotman School
Talent vs. Capital: Policy Prescriptions -- Roger Martin
October 14, 2014
The Rotman School
Talent vs. Capital: Roger Martin
October 14, 2014
The Street
Calpers Right to Heave Out Hedgies Says 'Talent Economy' Author
September 18, 2014
Yahoo Finance
Income inequality hitting a tipping point: biz school professor
September 10, 2014
Implement Consulting Group
November 20, 2013
Thinkers 50
November 11, 2013
CBC Metro Morning
TVO
The Agenda with Steve Paikin: Roger Martin: The Corporate Citizen (Part 2)
July 25, 2013
TVO
The Agenda with Steve Paikin: Roger Martin: Fixing the Game (Part 1)
July 24, 2013
FOX Business
Will Barnes & Noble Regain Market Share?
July 18, 2013
The Business Shrink
The Business Shrink
Art Center College of Design
Roger Martin's How Strategy Really Works Lecture at Art Center
June 7, 2013
The Telegraph
Lego and P&G advisor: piecing together the perfect strategy
May 24, 2013
Tapscott, Florida and Martin: The Future of Capitalism--Or Not?
May 22, 2013
Design Indaba
Roger Martin on leveraging design in business
May 14, 2013
May 13, 2013
totalpictureradio
Playing to Win: How Strategy Really Works
April 10, 2013
Rotman Design Challenge 2013 - Keynote by Roger Martin
April 5, 2013
The Motley Fool
How to Fix the Biggest Problem With CEO Pay / An Interview With Roger Martin
March 28, 2013
Milken Institute
Playing to Win: How Strategy Really Works - Milken Institute
March 22, 2013
Mariposa Leadership
March 21, 2013
indigochapters
In Conversation: Roger L. Martin and Indigo CEO Heather Reisman
March 14, 2013
The Street
Why P&G is Winning and JCP is Losing
March 8, 2013
Nasscom ILF
Roger Martin Talks About What It Takes For A Company To Have A Good Strategy At NASSCOM ILF 2013
February 14, 2013
RotmanSchool
How Strategy Really Works: Roger Martin, Former Dean
February 6, 2013
BBC
February 2, 2013
HBR Blog Network
The Two Choices to Make in Strategy
January 29, 2013
World Economic Forum
An Insight, An Idea with Roger Martin
January 24, 2013
TVOParents.com
People for Education Keynote Address 2012: Roger Martin
November 23, 2012
TVOParents.com
Roger Martin on Integrative Thinking
November 14, 2012
Fixing Business Education: The 3D MBA
June 8, 2012
skollfoundation
Innovation In Times Of Flux: Skoll World Forum 2012
April 10, 2012
Trend Hunter Keynotes
Roger Martin Encourages Innovative Rebranding
February 10, 2012
BigThink.com
The Power of Changing the Way You Think
December 18, 2011
RotmanSchool
Nandan Nilekani in conversation with Roger Martin
December 13, 2011
BBC Radio 4
August 28, 2011
Peopleandprojectspodcast.com
Become a Better Problem Solver, an interview with author and management thinker Roger L. Martin
June 8, 2011
Harvard Business Review
Podcast, Interview by Sarah Green
May 4, 2011
FastCompany
Business People Need to Become Designers
November 10, 2010
ReadItFor.me
The Design of Business Trailer
May 13, 2010
Sydney Opera House
March 18, 2010
Human-Centered Change and Innovation
Innovation a Prisoner of Inductive and Deductive Logic
February 2, 2010
NBBJ Presentation
February 1, 2010
Roger Martin in Conversation with Bruce Nussbaum at Parsons The New School for Design
November 12, 2009
The Engaging Brand Blog
November 9, 2009
Roger Martin Presentation at the Skoll World Forum
October 20, 2009
Roger Martin Interviews Peter Drucker
October 20, 2009
Roger Martin Interviews Malcolm Gladwell
October 20, 2009
Roger Martin on the Design of Business at Make/Think: AIGA Design Conference, Memphis, TN
October 9, 2009
Australian Broadcasting Corporation
By Design: Australian Broadcasting Corporation
June 10, 2009
Business as an Agent of World Benefit
June 4, 2009
Ontario Ministry of Education
Keynote Address: 2009 Principal's Congress
February 10, 2009
Business Innovation Factory
December 12, 2008
Phorecast (Stockholm)
Podcast Interview: Dean Roger Martin
August 5, 2008
Institute of Design Strategy Conference, Roger Martin interviews P&G’s A.G. Lafley
May 23, 2008
Daxle.net
Imprint: Business Author Interviews
January 26, 2008
BusinessWeek
Helen Walters Interviews Roger Martin
January 23, 2008
Principled Innovation Blog
January 8, 2008
Get Abstract
December 2007
Illinois Institute of Technology Strategy Conference
May 17, 2007
Playing to Win & Regional Strategy
Mar 31, 2025
Will Artificial Intelligence Eradicate Practitioners of Strategy?
Mar 24, 2025
Developing a Powerful How-to-Win
Mar 17, 2025
