Underlying the practice and study of business is the belief that management is a science and that business decisions must be driven by rigorous analysis of data. The explosion of big data has reinforced this idea. In a recent EY survey, 81% of executives said they believed that “data should be at the heart of all decision-making,” leading EY to enthusiastically proclaim that “big data can eliminate reliance on ‘gut feel’ decision-making.

Read the full article at Harvard Business Review Magazine.