Paul Polman joined Unilever in 2009, just as the global economy was entering the darkest days of the financial crisis. In that disruption, he saw an opportunity. “I’ve always been a little bit concerned about that dominance of the financial industry,” Mr. Polman explains. “It was very clear, to me at least, that the system that we were operating under had run its course – had done well for many people, there’s no question about it – but it had run its course. We needed a different business model.” Mr. Polman set out to create that new model.

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