Great designers want their ideas to make a difference. The Harmut Esslingers, Jonathan Ives, and Milton Glasers of the world create objects that are meant to be used, services that are meant to be engaged, and experiences that are meant to be lived. As Tim Brown, CEO of IDEO, has said, “Success is all about impact. Designers get turned off if their ideas don’t make it out into the world.” An elegant and thoughtful design solution is only a success if it has real resonance and value to human beings.

Read the full article at Interactions.org.