Roger Martin served as Dean of the Rotman School of Management, University of Toronto for 15 years. Over that time, he spurred a dramatic shift in the school’s strategy, curriculum and global reputation. The MBA class size grew from 130 students per year to just over 300. The faculty grew both in size and in influence, now a holding a top ten ranking for faculty and research in the Financial Times. This shift based on Roger’s belief that MBA could and should be transformed – that it should be deep where it is now shallow, broad where it is now narrow and dynamic where it is now static. Integrative Thinking, Business Design, corporate social responsibility, jurisdictional prosperity – all of these approaches can now be found at the Rotman School, underpinning its strategy – A New Way to Think.