Articles: Social Innovation

Articles I've Written on Social Innovation:

Corporate Citizenship
My first article on corporate citizenship was published in the Harvard Business Review in 2002.  I am particularly proud of this piece because I believe that it created the first actionable model a good-hearted CEO could utilize to design a citizenship strategy.
Harvard Business Review
The Virtue Matrix: Calculating the Return on Corporate Responsibility (March, 2002)
The following is the same article reprinted in Rotman Magazine and downloadable for free:
Rotman Magazine
The Virtue Matrix (Spring 2003)
Since the publication of the Virtue Matrix article, my colleagues that the AIC Institute have been working to create ever more comprehensive and detailed methodologies for creating corporate citizenship strategies.  The following are a series of articles on that topic:
Canadian Business
"What's a CEO to Do?" (April 11, 2005)
"Where to Begin: A Framework for Developing Your CSR Strategy" (Summer 2005)
"A process for developing a CSR strategy for your organization" with Rod Lohin (August 29, 2005)
Conference Board of Canada Corporate Social Responsibility Review (Have a pdf of this)
Creating a Virtue Matrix Strategy (Winter 2006)
Effective Executive India Special Issue on Corporate Social Responsibility
Corporate Social Responsibility
Rotman Magazine (Have a pdf of this)
Balancing Multiple Stakeholders: What's a CEO to do? Roger Martin Interviews Gord Nixon (Spring 2008)
AIC Institute for Corporate Citizenship
What’s a CEO to Do? Toolkit (February 2009)
In the fall issue of Rotman Magazine and updated my thinking on the Virtue Matrix with a cleverly titled article (titled cleverly by an associate not by me) called The Virtue Matrix Reloaded:
Rotman Magazine (have the pdf)
The Virtue Matrix Reloaded: What Can it Tell Us About Corporate Social Responsibility Now? With Alison Kemper and Jennifer Riel (Fall 2009)
Social Entrepreneurship
Seeing a burgeoning field that was losing a useful definition of itself, I sought to work with my directorial colleague at the Skoll Foundation, Sally Osberg, on a definition of social entrepreneurship. The article was published in the Stanford Social Innovation Review and is widely cited as creating the first precise definition of the field:
Stanford Social Innovation Review
Social Entrepreneurship: The Case for Definition with Sally Osberg (Spring 2007)

Corporate Citizenship
My first article on corporate citizenship was published in the Harvard Business Review in 2002. I am particularly proud of this piece because I believe that it created the first actionable model a good-hearted CEO could utilize to design a citizenship strategy.

Since the publication of the Virtue Matrix article, my colleagues that the AIC Institute have been working to create ever more comprehensive and detailed methodologies for creating corporate citizenship strategies. The following are a series of articles on that topic:

Social Entrepreneurship
Seeing a burgeoning field that was losing a useful definition of itself, I sought to work with my directorial colleague at the Skoll Foundation, Sally Osberg, on a definition of social entrepreneurship. The article was published in the Stanford Social Innovation Review and is widely cited as creating the first precise definition of the field:

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